Should A Wannabe Content Creator Friend Stop Exploiting Me for Material?

The Prosecution: Beth

At times she films me while having a meal. It's jarring to spot myself on her Instagram – it feels like a sudden shock.

My best friend of a decade, she, labels herself the “creativity monarch”. It’s fun for a bit, but it strains our relationship.

Being highly outgoing, there's a constant urge the need to document everything constantly. When we eat out, she says, “The phone eats first,” and takes photos with the flash on, which makes me cringe. It's unpleasant when strangers see her posing or filming – I get vicarious awkwardness. It also frustrates me because meals lose their warmth.

She isn’t exactly an online personality yet, but Marielle is trying to be. She makes vlogs about city life, her daily routine, and her work as a stylist. The material is quality, credit where it's due, but I don’t want to be dragged into it. On occasion she films me while dining, or just accompanying her. Later, I appear on her feed afterwards, and it comes like a jumpscare: I’ll have bare-faced, making a strange expression or be captured while eating. It feels invasive.

Marielle also anticipates that I will to record her at inopportune moments. Often I’ll be talking to another person, or we’ll just be hanging out in the street. The dynamic feels like our bond has transformed into me serving as her free crew. She has the means to employ someone if she wanted high-quality content. Upon mentioning my discomfort about the situation, she brushed it off. I've been invited to a couple of industry functions, which was nice, but that doesn't compensate for all the energy I invest assisting her create material.

I’m grateful that she has helped me with my career in design, but I resist our connection to become merely a tally of exchanges. I don’t feel she's insincere or dishonest, but sometimes I feel that if recording starts, we will start performing in a way that presents a favorable image for her channel.

Her directive is, “Alright, smile for the camera!” and record me smiling with someone. It’s so silly. I need her to recognize that our 10-year friendship still has boundaries. I love spending time with her, but I also desire to enjoy it without being filmed, altered, or shared for an viewers. I’m not a prop for her online persona.

The Other Side: Marielle

I want Beth to see that the content we make together can get us an opportunity.

I love creating videos. It's more than a pastime; it’s part of who I am. Producing content and documenting experiences online allows me to express myself and connect with people in novel forms.

I don’t see myself as a professional creator yet, but it’s smart to make money from your interests. I look up to people on TikTok who pull off that style of casual, DIY film-making.

Creating content is my version of engaging with life: noticing the details, sharing them with an audience that values the art behind it. I never intend to make my friend uneasy. Bringing her to professional gatherings was my method of offering access, giving her a opportunity to experience exclusive moments that could help her professional path too. That isn't leverage, it’s just being realistic.

I would take her to such functions even if she didn’t help me, but I desire her to see what the content we create together can achieve: a foot in the door. I understand not all people enjoys being on camera, but sometimes unplanned moments is what makes content authentic. Being recorded occasionally is part and parcel of being my friend. I'd remove anything she asked, but she hasn't made such a request yet.

I don't demand anybody to be my personal filmmaker, but friends help each other in small ways. My assumption was recording a short video here or there would be enjoyable for Beth. Innovation flourishes in partnership, and having Beth around makes projects lively and pleasurable. I don't compel her to take part in anything, and I’d never deliberately humiliate her. But filming together sometimes is part of how I record our shared experiences.

I value our friendship profoundly and don’t want making videos to come between us. I’m willing to find middle ground: like asking before filming, and steering clear of shots that might make her uncomfortable.

This is not about power, it’s about expressing my perspective while still considering hers. Obviously content creation is not a replacement for genuine friendship: it's merely part of how I live my life and I desire her to be involved in a way that’s enjoyable for each of us.

Outside Perspectives: Reader Opinions

Is it right for her to stop filming herself and Beth when they are out together?

Nothing is more excruciating than having a companion film you. I understand that it’s Marielle’s passion, but I don’t make friends come to my work. Maybe she can find like-minded creators to collaborate with. Given the uncertain future of technology, personal relationships are the only thing we have – don’t waste them!
Liberty, 25

When pursuing something professionally, it's unfair to expect your friends for help every time, even if they have done it before. If Marielle loves shooting, that doesn't imply all those around her is willing material. She must to respect her friend's personal space.
Another reader, 26

She may enjoy making content and displaying her life publicly, but it’s not for everyone. It’s nice she has helped her friend professionally, but she needs to hear what her friend desires.
Emma, 27

It seems like you value each other, so cling to that and ensure it’s the priority in your friendship. Foster some authentic experiences, where true emotions are preserved, not online archives. Even public figures who seem to reveal their worlds actually have more privacy than it seems.
One opinion, 53

Marielle appears to be neither present nor authentic when they're together – she’s working. Both seem unsure as to what’s reasonable. The solution lies not in trying to alter one another, but in each establishing defined boundaries around what is comfortable to them and determining if there is an mutually agreeable compromise.
Barbara, 71

Your Turn to Be the Judge

Consider this question: is Marielle over-exposing their friendship?

Shannon Richmond
Shannon Richmond

A tech strategist with over a decade in digital innovation, specializing in AI integration and sustainable tech solutions.