Where Has the Excitement Gone? The Drop of Open-Play Goals from Open Play

Football match action
The Wolves squad recorded a decrease of 10 goals from open-play situations compared to this point the previous campaign.

A major talking point of England's top flight season so far has been the drop of goals scored in open-play scenarios and how teams are finding goals more from set-pieces instead.

Comparing scoring methods to the initial 11 matches last season, we note 39 fewer goals in open-play and 26 more from set-plays and spot-kicks, leading to 13 less altogether.

If we look at overall statistics, efforts on goal clubs are making have seen an incredible drop of 370 in open-play than at this stage previously.

Even with the big increase in set-play finishes, there have actually been only two additional attempts generated from these situations outside of spot-kicks, showing the proficiency teams are at devising strategies to net from dead-ball situations.

Goal Statistics Show the Tale

The 301 goals notched in 110 games so far averages out at 2.74 goals per fixture, if maintained for all 38 games might be the smallest for five years, since 2020-21 (2.69).

Yet merely 196 goals coming in open-play equates to 1.78 per game and is on course to be the least for 16 seasons, back in 2009-10 (1.76 per game).

2009-10 is also the only Premier League campaign to experience scoring more often from non-penalty set-pieces than this campaign's frequency of 0.77 per fixture (0.79 per game).

Which Teams Bear the Most Responsibility?

When it comes to goals scored from open play, Wolves have seen the largest decrease, registering only four in 11 games, 10 less than this point the previous campaign.

Excluding Wolverhampton, the EPL's decline in goals from open play is predominantly a trend among London clubs, with five of the capital's seven sides netting at least five goals fewer from open-play than last season.

To be fair, this is mainly because their scoring numerous goals at the beginning of last season rather than them really struggling to convert in open-play this campaign.

At the same time Man City have seen the biggest increase, with all but one of the 23 they've scored this season coming in open-play.

Set-Piece Success

Comparing the promoted teams with those that were relegated they took the place of. Sunderland Sunderland have scored three extra scores in open play than the Saints managed in their opening 11 matches en route to relegation last season.

When it comes to goals scored from set-plays (not counting penalties), the Gunners and Chelsea have experienced the biggest increase, with each team compensating for the five less goals that they've produced in open-play with an equal amount from dead-ball chances.

Manchester United have scored twice as many scores from set-pieces as they managed in the 11 games the previous campaign prior to Ruben Amorim took over, while the Black Cats additionally have been more successful at netting than the fellow red-and-whites they replaced.

Manchester City don't seem to have got the trend about increasing scoring from set-plays, because they've netted three fewer than last season, like Nottingham Forest, although that might be down to the altered approach they've attempted to adopt.

General Tendencies

Six teams – the Gunners, Chelsea, the Cottagers, the Magpies, Spurs and West Ham – have been this term's top trend-setters by recording fewer goals from open-play and additional from set-plays, while Manchester City are the sole team to defy the pattern to date by doing the complete reverse.

It remains to be seen to see if sides continue to place such emphasis on set-pieces as the season goes on or if they regain their overall inventiveness and commence converting additional scores in open-play too.

Shannon Richmond
Shannon Richmond

A tech strategist with over a decade in digital innovation, specializing in AI integration and sustainable tech solutions.